Marketing and communication to give visibility to the sector

Through its marketing and communication actions, ANMOPYC works to promote and disseminate the image, products and services of its member companies, projecting a clear identity aligned with values of innovation, sustainability and safety.

The objective is to improve the visibility and public perception of the sector, positioning it as an innovative, sustainable and key sector for economic development, and to reinforce its attractiveness both for the professional public and specifiers and for the general public and future professionals.

Sector positioning, visibility and reputation

ANMOPYC promotes initiatives aimed at strengthening the sector's presence in the media, strategic forums and specialized communication channels, identifying opportunities for qualitative impact and facilitating connections with journalists and opinion leaders.

What do we do at ANMOPYC?

Promotion and dissemination of the image of associates

ANMOPYC promotes the image and services of its member companies through different supports and actions, among them:

Dissemination on the web page and in corporate catalogs.
Presence in trade fairs and sectorial events.
Organization of specific actions such as reverse press missions, through which international specialized media are invited to visit partner companies.

Social networks and digital channels

ANMOPYC promotes the amplification of content through different digital channels:

Dissemination of news, events, reports and actions of the Association and associated companies on social networks such as LinkedIn and Instagram.
Generation of audiovisual content for the YouTube channel.

Dissemination and dynamization of contents through new communication channels, such as the Association's WhatsApp channel.

News, newsletters and media relations

Preparation of a monthly bulletin with news and outstanding novelties of the associates and the sector.
Presence in national and international media through the drafting and dissemination of corporate and sectorial press releases.
Agreements with the main publications and sectorial editorial groups, both nationally and internationally, for the dissemination of news and the development of advertising campaigns aimed at a specialized public, with the objective of promoting the image of the Association and its member companies.