Pramac Ibérica is a subsidiary of the Italian multinational PR Industrial, dedicated to the manufacture and marketing of portable, mobile and industrial generators and to the marketing of energy storage solutions in batteries, handling and lifting equipment under the Lifter brand, as well as lighting equipment.
From its headquarters in Murcia (Spain), it serves the markets of Spain, Portugal, PALOP countries (Portuguese-speaking African countries) and Latin America. In addition, in 2016 it became part of the American group Generac, becoming the third largest group in the world in the manufacture of generators and lighting towers.
Pramac is currently focusing its efforts on environmentally friendly energy optimization, with the goal of a smarter and more sustainable future.