{"id":11233,"date":"2025-12-16T16:21:00","date_gmt":"2025-12-16T16:21:00","guid":{"rendered":"https:\/\/chocolate-rook-941503.hostingersite.com\/?page_id=11233"},"modified":"2026-01-27T09:32:12","modified_gmt":"2026-01-27T09:32:12","slug":"marketing-et-communication","status":"publish","type":"page","link":"https:\/\/anmopyc.es\/fr\/marketing-y-comunicacion\/","title":{"rendered":"Marketing et communication"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11233\" class=\"elementor elementor-11233\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d33f4ff e-flex e-con-boxed e-con e-parent\" data-id=\"d33f4ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1749f7b elementor-widget elementor-widget-heading\" data-id=\"1749f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Marketing et communication pour donner de la visibilit\u00e9 au secteur\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e9916 elementor-widget elementor-widget-text-editor\" data-id=\"70e9916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 ses actions de marketing et de communication, ANMOPYC travaille \u00e0 la promotion et \u00e0 la diffusion de l'image, des produits et des services de ses entreprises membres, en projetant une identit\u00e9 claire align\u00e9e sur des valeurs d'innovation, de durabilit\u00e9 et de s\u00e9curit\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">L'objectif est d'am\u00e9liorer la visibilit\u00e9 et la perception publique du secteur, en le positionnant comme un secteur innovant, durable et cl\u00e9 pour le d\u00e9veloppement \u00e9conomique, et de renforcer son attractivit\u00e9 tant pour le public professionnel et les leaders d'opinion que pour le grand public et les futurs professionnels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6da9ae2 e-con-full e-flex e-con e-parent\" data-id=\"6da9ae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdf300 elementor-widget elementor-widget-image\" data-id=\"ffdf300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/anmopyc.es\/wp-content\/uploads\/2025\/12\/marketing-y-comunicacion-.webp\" class=\"attachment-full size-full wp-image-13330\" alt=\"\" srcset=\"https:\/\/anmopyc.es\/wp-content\/uploads\/2025\/12\/marketing-y-comunicacion-.webp 1200w, https:\/\/anmopyc.es\/wp-content\/uploads\/2025\/12\/marketing-y-comunicacion--300x100.webp 300w, https:\/\/anmopyc.es\/wp-content\/uploads\/2025\/12\/marketing-y-comunicacion--1024x341.webp 1024w, https:\/\/anmopyc.es\/wp-content\/uploads\/2025\/12\/marketing-y-comunicacion--768x256.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c66f19c e-flex e-con-boxed e-con e-parent\" data-id=\"c66f19c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-013bef6 elementor-widget elementor-widget-heading\" data-id=\"013bef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positionnement, visibilit\u00e9 et r\u00e9putation sectorielle\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de42683 elementor-widget elementor-widget-text-editor\" data-id=\"de42683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ANMOPYC encourage les initiatives visant \u00e0 renforcer la pr\u00e9sence du secteur dans les m\u00e9dias, les forums strat\u00e9giques et les canaux de communication sp\u00e9cialis\u00e9s, en identifiant les opportunit\u00e9s d'impact qualitatif et en facilitant les connexions avec les journalistes et les leaders d'opinion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae92aae elementor-widget elementor-widget-heading\" data-id=\"ae92aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que faisons-nous \u00e0 ANMOPYC ?<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5480f44 e-con-full e-flex e-con e-child\" data-id=\"5480f44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f98d9c0 e-con-full e-flex e-con e-child\" data-id=\"f98d9c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6473191 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6473191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg 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1.464.046.3 0 .6-.008l-.051-2c-.636.012-1.265.004-1.887-.038z\" fill=\"#cc0000\" fill-opacity=\"1\" data-original-color=\"#000000ff\" stroke=\"none\" stroke-opacity=\"1\"><\/path><path d=\"m22.534 52.968c.618.279 1.262.537 1.916.765l.661-1.886c-.6-.21-1.188-.447-1.753-.7z\" fill=\"#cc0000\" fill-opacity=\"1\" data-original-color=\"#000000ff\" stroke=\"none\" stroke-opacity=\"1\"><\/path><path d=\"m15.774 48.3c.486.483 1 .951 1.525 1.39l1.282-1.536c-.481-.4-.951-.829-1.395-1.272z\" fill=\"#cc0000\" fill-opacity=\"1\" data-original-color=\"#000000ff\" stroke=\"none\" stroke-opacity=\"1\"><\/path><path d=\"m54.5 36.809c.134-.63.242-1.273.323-1.911l-1.984-.252c-.073.583-.173 1.171-.3 1.747z\" fill=\"#cc0000\" fill-opacity=\"1\" data-original-color=\"#000000ff\" stroke=\"none\" stroke-opacity=\"1\"><\/path><path d=\"m55 32.018c0-.319-.006-.638-.02-.946h-1l-1 .071q.018.441.018.877t-.018.865l2 .084c.013-.317.02-.634.02-.951z\" fill=\"#cc0000\" fill-opacity=\"1\" data-original-color=\"#000000ff\" stroke=\"none\" stroke-opacity=\"1\"><\/path><path d=\"m54.5 27.187-1.957.416c.123.577.223 1.164.3 1.744l1.984-.248c-.089-.636-.197-1.28-.327-1.912z\" fill=\"#cc0000\" fill-opacity=\"1\" data-original-color=\"#000000ff\" stroke=\"none\" stroke-opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fddc1c elementor-widget elementor-widget-heading\" data-id=\"4fddc1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promotion et diffusion de l'image des partenaires\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab3801 elementor-widget elementor-widget-text-editor\" data-id=\"bab3801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ANMOPYC promeut l'image et les services de ses entreprises membres par le biais de diff\u00e9rents supports et actions, parmi lesquels<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diffusion sur le site web et dans les catalogues d'entreprise.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9sence \u00e0 des foires commerciales et \u00e0 des \u00e9v\u00e9nements sectoriels.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organisation d'actions sp\u00e9cifiques telles que des missions de presse invers\u00e9es, dans le cadre desquelles les m\u00e9dias internationaux sp\u00e9cialis\u00e9s sont invit\u00e9s \u00e0 visiter les entreprises 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stroke-opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0105f57 elementor-widget elementor-widget-heading\" data-id=\"0105f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9seaux sociaux et canaux num\u00e9riques\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83db070 elementor-widget elementor-widget-text-editor\" data-id=\"83db070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ANMOPYC encourage l'amplification du contenu par le biais de diff\u00e9rents canaux num\u00e9riques :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diffusion des actualit\u00e9s, \u00e9v\u00e9nements, rapports et actions de l'association et des entreprises associ\u00e9es sur les r\u00e9seaux sociaux tels que LinkedIn et Instagram.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9ration de contenu audiovisuel pour la cha\u00eene YouTube.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Diffusion et dynamisation du contenu par le biais de nouveaux canaux de communication, tels que le canal WhatsApp de l'association.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5a8864 e-con-full e-flex e-con e-child\" data-id=\"a5a8864\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-25a6b00 e-con-full e-flex e-con e-child\" 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fill=\"#cc0000\" fill-opacity=\"1\" data-original-color=\"#000000ff\" stroke=\"none\" stroke-opacity=\"1\"><\/path>\t\t<\/g>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eec3d3 elementor-widget elementor-widget-heading\" data-id=\"7eec3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nouvelles, bulletins d'information et relations avec les m\u00e9dias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5f90d elementor-widget elementor-widget-text-editor\" data-id=\"9e5f90d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Production d'un bulletin mensuel contenant des nouvelles et des d\u00e9veloppements importants pour les associ\u00e9s et le secteur.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9sence dans les m\u00e9dias nationaux et internationaux gr\u00e2ce \u00e0 la r\u00e9daction et \u00e0 la diffusion de communiqu\u00e9s de presse de l'entreprise et du secteur.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accords avec les principales publications et groupes \u00e9ditoriaux sectoriels, tant au niveau national qu'international, pour la diffusion d'informations et le d\u00e9veloppement de campagnes publicitaires destin\u00e9es \u00e0 un public sp\u00e9cialis\u00e9, dans le but de promouvoir l'image de l'association et de ses entreprises membres.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ade1794 e-flex e-con-boxed e-con e-parent\" data-id=\"ade1794\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce130ab elementor-widget elementor-widget-heading\" data-id=\"ce130ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nous collaborons avec les principaux magazines sp\u00e9cialis\u00e9s du secteur.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762985a elementor-widget elementor-widget-gallery\" data-id=\"762985a\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il fait partie du groupe qui <span style=\"color: #FACB00\">l'industrie des moteurs <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c7943 elementor-widget elementor-widget-button\" data-id=\"62c7943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/anmopyc.es\/fr\/asociarse\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Devenir membre d'Anmopyc<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing y comunicaci\u00f3n para dar visibilidad al sector A trav\u00e9s de sus acciones de marketing y comunicaci\u00f3n, ANMOPYC trabaja para potenciar y difundir la imagen, los productos y los servicios de sus empresas asociadas, proyectando una identidad clara alineada con valores de innovaci\u00f3n, sostenibilidad y seguridad. El objetivo es mejorar la visibilidad y la percepci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":36,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"class_list":["post-11233","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing y Comunicaci\u00f3n - Anmopyc<\/title>\n<meta name=\"description\" content=\"Marketing y comunicaci\u00f3n sectorial: visibilidad a las empresas de maquinaria, reforzar marca y posicionamiento en mercados nacionales e internacionales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anmopyc.es\/fr\/marketing-et-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing y Comunicaci\u00f3n - 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