AUSA expands in Turkey

AUSA continues its international expansion in a market where it previously had no presence.

AUSA, a manufacturer of compact all-terrain industrial vehicles, has signed an agreement with Turkuaz1 Makine, a supplier of equipment for mining and construction machinery. The agreement, signed last April, includes the exclusive import and distribution in Turkey of AUSA's ranges of dumpers, rough terrain forklifts, and compact telehandlers.

“With Turkuaz1 Makine as our new partner in Turkey, we ensure that we can offer our product ranges throughout the territory,” says Manuel Urbaneja, Country Manager of AUSA. “Our commitment to this market is clear. We see an upward trend in the rental of construction machinery but also in the agricultural sector, where our compact products fit perfectly. With Turkuaz1 Makine, we are convinced that we are starting a stable project with significant growth potential for both businesses.”

"We chose AUSA to be part of our portfolio because of their renowned reputation for manufacturing high-quality, reliable, and compact construction machinery, which complements our mission to offer only the best to our clients," says Hilmi Battal, founder of Turkuaz1 Makine. "These products will attract a broader customer base and enhance our market competitiveness. Thanks to AUSA's strong global presence and reputation, we can leverage their brand to build trust and credibility with new and existing customers. Overall, this new partner will strengthen our position in the construction and agricultural machinery markets and drive our company's growth and success."

This agreement is part of the activation of AUSA's strategic international expansion plan launched in 2022, aiming to double sales and decentralize its dependence on markets.